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BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

SABA
Medicals

In Saudi Arabia

SABA Medicals aims to provide authentic healthcare in KSA. It’s the umbrella for two main sub-brands; SABA Clinics and SABA Pharmacy. Each sub-brand has been color-coded to identify the different missions, values, and services.

SABA Clinics is blue.
SABA Pharmacy is teal blue.

Clinics Logo

Pharmacy Logo

Logo Rationale

The logo’s main shape is based on the “Star of Life”, combined in two intersecting arrows. The two arrows represent the union of two entities, the clinic and the pharmacy.

Star of Life

Two arrows representing:
Clinics + Pharmacy

Logo Version

Brand Guidelines / Brand Identity / Brand Strategy / Launch Strategy

Excellent Healthcare Experience

Kingdom of Saudi Arabia

SABA Clinics aims to be a leader in improving the health of our community through family and patient-centered healthcare services. We will be the clinics of choice for patients, employees, providers and the communities we serve.

The core brand themes are the foundation stone for our marketing communication and would reflect our visitors center’s main objective.

They will help us in building a consistent voice across all the visitor of SABA Medical clinics and pharmacies.

Our tone of voice defines the way we communicate with our target audiences.
A distinctive and consistent tone of voice helps us tell the world who we are. It builds recognition and brings an understanding of the essence of the visitor center. Confidence, Innovation, Aspiration, Motivation.