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BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

Jeddah City Identity

Jeddah, Kingdom of Saudi Arabia

Jeddah is a city in the Hejaz region of Saudi Arabia and the country’s commercial center. With a population of about four million people, it is the largest city in Makkah Province, the second largest in Saudi Arabia, and the tenth-largest in the Arab world.


Jeddah Islamic Port, located on the Red Sea, is the second-largest and second-busiest seaport in the Arab world.

Logo Rationale

The Musnad letters (Old type used in Saudi Arabia) forming the word “Jeddah” in arabic were integrated with a modern arabic and latin typeface to solidify the concept of the project which is promoting Jeddah as a developping modern city but also with a rich heritage and culture.

Historic

Modern

Brand Guidelines / Brand Identity / Brand Strategy / Launch Strategy

Discover the
Beauty of Saudi Arabia

Jeddah, Kingdom of Saudi Arabia

The project is about creating a brand identity for the City of Jeddah located near the Red Sea in Saudi Arabia.

The concept revolves around creating a modern and new image for the city to attract the targeted audience.

Jeddah is becoming a modern city, strongly focused on attracting people from different cultures and societies from around the world. The challenge is to be able to promote this change in a simple yet attractive way, keeping its hertiage known to the world.

With the ongoing advance in technology, the website plays a major role in promoting the City of Jeddah, on the national and international level, for anyone who is interested in visiting and spending time in the city.

Year round sunshine
A vital trade route
The perfect diving spots
Filled with health benefits

THE RED SEA

Desert Camping
Safari in unexplored locations
Endless beauty

THE DESERT

Future vision of Saudi Arabia Urban Life
Encourages tourism
Attraction for locals

THE CITY

*All icons are inspired from the old and historic city ‘Al Balad’ and the Red Sea and modified to match the brand’s identity.

BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

A brand identity speaking to
the community

In the heart of Jeddah, Kingdom of Saudi Arabia

BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

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KSA: +966 50 943 7019
KSA: +966 50 465 9823
info@douzedegres.com

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