Cultural Field - Douze Degres

Field.

Cultural

"Study the past if you would define the future." - Confucius

///////////

Scroll down

20 20

///

20 19

BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

ABDULLATIF
JAMIL VISITOR
CENTER

Fayd Historical Site, in Saudi Arabia

Fayd’s archaeological site is a unique cultural asset rich in fascinating stories that have only recently been revealed thanks to the latest archaeological efforts in the region. It presents an exciting opportunity to create an experience that will enthrall a wide range of audiences, from school and family groups to local and international visitors, and connect them in new ways with Saudi’s rich cultural heritage.

Fayd is one of the important cities on the pilgrimage route known as the path of Zubayda. There were numerous statements and viewpoints in the attempt to define the location of Fayd and the significance of its name.

Logo Rationale

In this logo option, we can see that the negative space has almost the same importance as of the solid part, it resembles the already discovered and yet to be found hidden gems of FAYD waiting to be discovered. The blue color with the wave of the word “FAYD” represents the water system that’s present within the hidden city.

Discovered side of Fayd

Hidden side of Fayd

Arabic Version

Brand Guidelines / Brand Identity / Brand Strategy / Launch Strategy

An Archaeological & Historical Center

Fayd, Kingdom of Saudi Arabia

At Fayd, our vision is to bring to life a harmonious and elegant neighborhood of world-class villas intertwined with lush and beautiful green areas. We aim at creating an exceptional landscape with a picture perfect residential community that offers a refined lifestyle and exclusive amenities.

The core brand themes are the foundation stone for our marketing communication and would reflect our visitors center’s main objective.

They will help us in building a consistent voice across all the visitor center’s outputs, building a higher awareness and perception of what makes us distinct. They deliver proof points on our differentiation from others and demonstrate our efficiency in delivering an added value to the community.

Our tone of voice defines the way we communicate with our target audiences.

A distinctive and consistent tone of voice helps us tell the world who we are. It builds recognition and brings an understanding of the essence of the visitor center. Confidence, Innovation, Aspiration, Motivation.

Brand Guidelines / Brand Identity / Brand Strategy / Launch Strategy

A brand pattern conveys the rich history of the site.

In the heart of Fayd, Kingdom of Saudi Arabia

We have extracted our brand pattern from Thamudic writings which are characteristic of the history of FAYD city.

With the Thamudic Alphabet and the brand’s Color Palette we came up with shapes that represent the discovered and yet-to-be-found aspects of FAYD site.

Abdullatif Jamil Visitor Center’s image and brand are not only related to the set of visual guides and materials, but also to their marketing tactics that would build the stature of the site and its programs.