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BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

Cityquest

King Abdullah Economic City, Jeddah,
Kingdom of Saudi Arabia

Cityquest is a community of the builders of large-scale new city projects and their partners around the world, a unique and unprecedented global gathering of the leading builders, designers, and partners of the world’s most important new city projects.

BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

The third edition of the Cityquest

Jeddah, Kingdom of Saudi Arabia

On 10-8 December 2015, KAEC Forum brought together 250 participants from 25 countries, including senior executives and top decision-makers from the world’s foremost real estate, construction, technology, consulting, architecture, and telecommunications firms, as well as mayors, thinkers, and researchers from top global universities.

As Cityquest in 2015 has grown beyond the forum including the two new initiatives, it is important to create a new visual language reflecting each of these initiatives within the umbrella of Cityquest identity and image.

The cityquest 2015 has integrated a new background style based on the event’s original colors and geometric shapes with different hues. The graphical style hereby communicates the idea of connectivity which is the key topic of Cityquest 2015.

BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

A brand identity speaking to the community

In the heart of KAEC, Jeddah, Kingdom of Saudi Arabia

BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

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