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BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

ORCHIDS Residential

King Abdullah Economic City, Jeddah,
Kingdom of Saudi Arabia

ORCHIDS is one of the latest developed premium residential compounds in King Abdullah Economic City.

Ideally located between two of the most coveted neighborhoods in the city, Al Murooj and Al Talah Gardens, ORCHIDS offers exclusive access to exceptional leisure facilities.

ORCHIDS launched its marketing campaign Sub-Brands, ORCHIDS Villad offering a distinguished service where customers would buy a residential villa with its full amenities and ready to move in. Orchids Living & Blossom offering by lands that cater to the needs of different target audiences.

Sub Brands

Orchids Villas, a sub-brand offering Villas that cater to the needs of different target audiences.

Orchids Living, a sub-brand offering lands that cater to the needs of different target audiences.

Orchids Blossom, a sub-brand offering lands that cater to the needs of different target audiences.

Arabic Versions

Brand Guidelines / Brand Identity / Brand Strategy / Launch Strategy

A harmonious
residential community

Jeddah, Kingdom of Saudi Arabiarabia

At ORCHIDS, our vision is to bring to life a harmonious and elegant neighborhood of world-class villas intertwined with lush and beautiful green areas. We aim at creating an exceptional landscape with a picture perfect residential community that offers a refined lifestyle and exclusive amenities.

ORCHIDS’ image and brand are not only reflected by the set of visual guides and material, but also by the selected marketing tactics which play a key role in the positioning of the residential community and its amenities.

Our tone of voice defines the way we communicate with our target audiences.

A distinctive and consistent tone of voice helps us tell the world who we are; it builds recognition and brings an understanding of the exceptional facilities and amenities offered.