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BRAND GUIDELINES / BRAND IDENTITY / BRAND STRATEGY / LAUNCH STRATEGY

Jeddah City Identity

Jeddah, Kingdom of Saudi Arabia

Jeddah is a city in the Hejaz region of Saudi Arabia and the country’s commercial center. With a population of about four million people, it is the largest city in Makkah Province, the second largest in Saudi Arabia, and the tenth-largest in the Arab world.

Jeddah Islamic Port, located on the Red Sea, is the second-largest and second-busiest seaport in the Arab world.

Logo Rationale

The Musnad letters (Old type used in Saudi Arabia) forming the word “Jeddah” in arabic were integrated with a modern arabic and latin typeface to solidify the concept of the project which is promoting Jeddah as a developping modern city but also with a rich heritage and culture.

Historic

Modern

Brand Guidelines / Brand Identity / Brand Strategy / Launch Strategy

Discover the
Beauty of Saudi Arabia

Jeddah, Kingdom of Saudi Arabia

The project is about creating a brand identity for the City of Jeddah located near the Red Sea in Saudi Arabia.

The concept revolves around creating a modern and new image for the city to attract the targeted audience.

Jeddah is becoming a modern city, strongly focused on attracting people from different cultures and societies from around the world. The challenge is to be able to promote this change in a simple yet attractive way, keeping its hertiage known to the world.

With the ongoing advance in technology, the website plays a major role in promoting the City of Jeddah, on the national and international level, for anyone who is interested in visiting and spending time in the city.